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#Web Design

#Web Design

Vessela

Vessela

E-commerce Brand Experience

E-commerce Brand Experience

The Tools I Used

The Tools I Used

Figma

OpenAI & Gemini

Figma

OpenAI & Gemini

#Brand Identity

Vessela's identity is rooted in the intersection of traditional ceramics and modern digital elegance.
The branding was crafted to translate the tactile, grounded feeling of artisanal clay into a premium, cohesive digital experience.

Logo

Icon

Full logo

Visual Essence

A minimal, fluid logotype reflecting the organic, imperfect forms of handcrafted pottery.

Color Palette

Figma

Framer

Figma

Adobe Creative Cloud

Earthy Balance

Cream, Earthy Terracotta, and Deep Navy were chosen to ground the brand in artisanal warmth.

Color Palette

Figma

Framer

Figma

Adobe Creative Cloud

Earthy Balance

Cream, Earthy Terracotta, and Deep Navy were chosen to ground the brand in artisanal warmth.

Typography

Aa

abcdefg 123456 $%&#₪

Clean Structure

Outfit font -Modern typography chosen to balance the fluidity of the ceramics with professional clarity.

Logo

Icon

Full logo

Visual Essence

A minimal, fluid logotype reflecting the organic, imperfect forms of handcrafted pottery.

Color Palette

Figma

Framer

Figma

Adobe Creative Cloud

Earthy Balance

Cream, Earthy Terracotta, and Deep Navy were chosen to ground the brand in artisanal warmth.

Typography

Aa

abcdefg 123456 $%&#₪

Clean Structure

Outfit font -Modern typography chosen to balance the fluidity of the ceramics with professional clarity.

#UI/UX Showroom

#UX/UI Showroom

Vessela's interface is a direct reflection of its artisanal essence. Clean, intuitive, and focused entirely on the user's connection to the craft, the digital experience mirrors the serenity of the pottery itself.

#Home Page

Hero section

A minimalist, product-first Hero Section that allows the pottery collection to speak for itself. By choosing a text-free design, I created an immediate, instinctive connection between the user and the art, letting the visuals set the mood.

#Home Page

Collection Nav

Fluid discovery: a highly intuitive visual bar that offers a quick, immersive glance into the unique aesthetic of each collection, bridging brand inspiration with immediate exploration.

#Home Page

Brand Philosophy

Vessela's design philosophy centers on visual storytelling and an immersive, product first approach. By combining clean typography, intuitive visual navigation, and minimalist layouts, the platform lets the collection speak for itself. creating an effortless, emotional connection between the user and the craft.

#Home Page

Hero section

A minimalist, product-first Hero Section that allows the pottery collection to speak for itself. By choosing a text-free design, I created an immediate, instinctive connection between the user and the art, letting the visuals set the mood.

#Home Page

Collection Nav

Fluid discovery: a highly intuitive visual bar that offers a quick, immersive glance into the unique aesthetic of each collection, bridging brand inspiration with immediate exploration.

#Home Page

Brand Philosophy

Vessela's design philosophy centers on visual storytelling and an immersive, product first approach. By combining clean typography, intuitive visual navigation, and minimalist layouts, the platform lets the collection speak for itself. creating an effortless, emotional connection between the user and the craft.

#Home Page

Hero section

A minimalist, product-first Hero Section that allows the pottery collection to speak for itself. By choosing a text-free design, I created an immediate, instinctive connection between the user and the art, letting the visuals set the mood.

#Home Page

Collection Nav

Fluid discovery: a highly intuitive visual bar that offers a quick, immersive glance into the unique aesthetic of each collection, bridging brand inspiration with immediate exploration.

#Home Page

Brand Philosophy

Vessela's design philosophy centers on visual storytelling and an immersive, product first approach. By combining clean typography, intuitive visual navigation, and minimalist layouts, the platform lets the collection speak for itself. creating an effortless, emotional connection between the user and the craft.

#Visual Catalog Architecture

Grid Layout

Balanced exploration: a harmonious grid layout designed to prioritize the product, ensuring a distraction-free experience where clear, large-scale visuals narrate the brand’s story.

#Visual Catalog Architecture

Visual Filter System

Spiritual exploration: an intuitive visual navigation menu where atmosphere-rich imagery serves as a gateway, inviting users to connect with the unique energy and essence of each collection.

#Visual Catalog Architecture

Grid Layout

Balanced exploration: a harmonious grid layout designed to prioritize the product, ensuring a distraction-free experience where clear, large-scale visuals narrate the brand’s story.

#Visual Catalog Architecture

Visual Filter System

Spiritual exploration: an intuitive visual navigation menu where atmosphere-rich imagery serves as a gateway, inviting users to connect with the unique energy and essence of each collection.

#Visual Catalog Architecture

#Home Page

Hero section

A minimalist, product-first Hero Section that allows the pottery collection to speak for itself. By choosing a text-free design, I created an immediate, instinctive connection between the user and the art, letting the visuals set the mood.

#Visual Catalog Architecture

Visual Filter System

Spiritual exploration: an intuitive visual navigation menu where atmosphere-rich imagery serves as a gateway, inviting users to connect with the unique energy and essence of each collection.

#Product Page

Product Detail

Bridging desire and purchase: a distraction-free experience that places the product at the center, focused on clarity and conversion.

#Product Page

Side Cart

Global UI component: ensuring a consistent, real-time checkout experience. By integrating a 'progress-to-free-shipping' indicator, I leveraged psychological triggers to encourage higher order values.

#Product Page

Product Detail

Bridging desire and purchase: a distraction-free experience that places the product at the center, focused on clarity and conversion.

#Product Page

Side Cart

Global UI component: ensuring a consistent, real-time checkout experience. By integrating a 'progress-to-free-shipping' indicator, I leveraged psychological triggers to encourage higher order values.

#Product Page

Brand Philosophy

Vessela's design philosophy centers on visual storytelling and an immersive, product first approach. By combining clean typography, intuitive visual navigation, and minimalist layouts, the platform lets the collection speak for itself. creating an effortless, emotional connection between the user and the craft.

#Home Page

Hero section

A minimalist, product-first Hero Section that allows the pottery collection to speak for itself. By choosing a text-free design, I created an immediate, instinctive connection between the user and the art, letting the visuals set the mood.

#Product Page

Side Cart

Global UI component: ensuring a consistent, real-time checkout experience. By integrating a 'progress-to-free-shipping' indicator, I leveraged psychological triggers to encourage higher order values.

#Home Page

Hero section

A minimalist, product-first Hero Section that allows the pottery collection to speak for itself. By choosing a text-free design, I created an immediate, instinctive connection between the user and the art, letting the visuals set the mood.

#Home Page

Collection Nav

Fluid discovery: a highly intuitive visual bar that offers a quick, immersive glance into the unique aesthetic of each collection, bridging brand inspiration with immediate exploration.

#Home Page

Brand Philosophy

Vessela's design philosophy centers on visual storytelling and an immersive, product first approach. By combining clean typography, intuitive visual navigation, and minimalist layouts, the platform lets the collection speak for itself. creating an effortless, emotional connection between the user and the craft.

#Home Page

Hero section

A minimalist, product-first Hero Section that allows the pottery collection to speak for itself. By choosing a text-free design, I created an immediate, instinctive connection between the user and the art, letting the visuals set the mood.

#Home Page

Collection Nav

Fluid discovery: a highly intuitive visual bar that offers a quick, immersive glance into the unique aesthetic of each collection, bridging brand inspiration with immediate exploration.

#Home Page

Brand Philosophy

Vessela's design philosophy centers on visual storytelling and an immersive, product first approach. By combining clean typography, intuitive visual navigation, and minimalist layouts, the platform lets the collection speak for itself. creating an effortless, emotional connection between the user and the craft.

#AI Visual Artistry

Beyond traditional photography, I leveraged AI to curate a visual language that blends surrealism with tactile warmth. This approach allows for endless creative flexibility, ensuring every product is presented in its most evocative environment.